One link, many placements: where to put your catalog link so every chat, status view and profile visit can turn into an order.
Building a catalog is half the job. The other half is placing the link where customers already look. Here are the placements that do the most work, roughly in order of impact.
1. Your WhatsApp Business bio
Every person who opens your profile sees it, which makes it the placement with the highest return for the least effort. Use the full profile and end the description with the link — for example: "Boutique in Lagos · new drops weekly · Order: myshp.link/yourshop".
Two practical details. The short About line is limited and plain text, so do not rely on it being tappable; also add the URL to the website field in your Business profile, which is clickable. And keep the shop name in the link recognisable, because people read the URL before they trust it.
2. Your status
Post a product photo or a restock to your status several times a week and keep the catalog link in your bio. Status is where curiosity happens; the bio is where it converts.
Status text is not clickable for viewers, so the post has to do one job: make someone want the thing. A workable format is three frames — the product photographed well, a second frame with the price and the option that matters, a third that says where to order. Repeating the same single photo every day trains people to swipe past.
3. Broadcast lists
- Broadcasts reach people who opted in — treat them with care.
- Send a short message with one highlight and the link.
- Do not send more than a couple a week, or people remove themselves.
Build the list deliberately rather than dumping every contact into it. A list of thirty people who have bought something is worth more than three hundred who have not, and it keeps your delivery rate healthy because fewer people mute you.
4. Quick replies and greetings
Save a quick reply — your WhatsApp order app can trigger it — that starts with the link: "Here is our full catalog: [link]. Reply here with what you would like." and the customer is one tap from ordering.
Write three of them: a greeting for first messages, an away reply for the hours you cannot answer, and a short answer to the price question that leads with the link instead of a number. The greeting and away message do most of the work overnight, when people browse and nobody is awake to reply.
5. Off WhatsApp too
- Instagram and Facebook bio.
- A QR code on packaging, receipts and your shopfront.
- Your Google Business Profile.
For print, test the QR code from two metres away on an old phone before you send it to the printer. Codes that are too small, placed on a curved surface or printed in low contrast fail quietly, and a failed scan looks like a broken shop rather than a bad print job.
Make the link worth tapping
A link in a bio competes with everything else on the phone, so the first screen has to answer three questions before the customer scrolls: what is this shop, what does it sell, and what does it cost. That means a recognisable name and logo, categories named the way buyers ask, and products with visible prices near the top.
- Put your three bestsellers first, not your newest stock.
- Name the shop the same way on every platform, so the link and the profile match.
- Check the preview card by pasting the link into a chat with yourself.
- Open it on mobile data once a week. A link that loads slowly in a shop is a link nobody waits for.
A weekly sharing routine
| When | Where | What to post |
|---|---|---|
| Monday | Status | This week's restock, one hero product, price visible |
| Wednesday | Broadcast list | One highlight plus the link, sent to buyers only |
| Friday | Status and Instagram | A customer question answered, with the product linked |
| Saturday | Chat replies | Quick reply with the link for every price question |
| Monthly | Packaging and print | Check the QR code still points at the live catalog |
What to watch, without an analytics dashboard
You do not need a report to know whether the link is working. Count two things for a fortnight: how many chats open with a product name instead of "how much?", and how many orders arrive as a cart rather than a description. Both should rise. If messages rise but orders do not, the problem is usually the first screen of the catalog or a price that needs explaining.
Mistakes that waste a good link
- Posting the link where it cannot be tapped. Status captions and photo overlays are not clickable; point to the bio instead.
- Sending it cold to a group. A link with no context reads as spam. Introduce the shop in one line first.
- Letting the link go stale. A catalog with last season's prices teaches people not to open it again.
- Changing the link. Keep one URL and use it everywhere; a reissued link breaks every printed code.
Curious about the link itself? Create your free catalog and start sharing. For the bigger picture, read the WhatsApp selling playbook.
Frequently asked questions
Place your catalog link in your WhatsApp Business profile bio, set it up in your automated Greeting and Away messages, include it in your daily Status updates, and attach it to broadcast messages sent to existing customers.
Written by MyShp Editorial Team
We write practical guides for independent sellers, home businesses, and small shops taking orders on WhatsApp.